Unity Technical Lead with 10 years of experience in building, optimizing, and launching mobile and online games. Led award-winning teams (IMGA MENA, People’s Choice) and founded Mr Parsley and Parsley Games Studio, creators of the indie title Codino.
Founder — Content Creator — Game Director
I founded Mr Parsley as a creative community and later expanded it into Parsley Games, an independent studio dedicated to minimalist and emotionally resonant game experiences.
The initiative began as a small YouTube channel where I shared tutorials, technical breakdowns, and creative insights on Unity development and game design. Over time, it evolved into a multidisciplinary space connecting developers, players, and enthusiasts around thoughtful gameplay and visual storytelling.
Within Parsley Games, I directed concept development, production pipelines, and design systems focused on artistic clarity and mechanical depth. I led the creation of Codino, a minimalist puzzle and rhythm‑driven title aimed at players aged 30 and above — combining elegant visuals, clean mechanics, and symbolic progression to evoke reflection rather than competition.
The studio’s philosophy emphasized precision, meaning, and emotional simplicity, blending traditional game craftsmanship with modern design literacy.
I organized community collaborations under the Mr Parsley brand — mentoring emerging developers, publishing analytical content on Unity workflows, and bridging technical and creative disciplines. Through these efforts, the content reached thousands of developers and helped cultivate a small but engaged indie community centered around reflective game creation.
From ideation to social presence, Parsley Games / Mr Parsley functioned as both a production arm and a cultural nucleus.
Every project reflected a pursuit of purity in design, emotional coherence, and sustainable technical practice.
As the Unity Technical Lead at Incytel, I was responsible for defining and executing the technical vision of three large‑scale online mobile games — Coup, HakemSho, and Lucky Ludo.
I architected scalable client structures that allowed smooth cross‑platform gameplay and efficient synchronization with backend services, ensuring stability across thousands of concurrent users.
Throughout development, I collaborated closely with the gameplay, backend, and art teams to integrate features seamlessly and maintain clean communication between departments.
Mentoring was a major part of my role; I coached Unity developers in best practices for modular architecture, code review, and version control workflows, helping the studio standardize its development pipeline and boost iteration speed.
Post‑launch, I supported live‑ops updates and data analysis using Firebase, Metrix, and telemetry dashboards to measure player retention and matchmaking efficiency.
These efforts helped stabilize backend interactions and improve overall user experience across the portfolio.
Working at Incytel broadened my technical and leadership perspective — balancing innovation, reliability, and scalability to deliver multiplayer games that emphasized performance, clarity, and collaboration.
Real Strategy Battle is a thrilling role-playing game with fascinating heroes and stories. As the team commander, players must choose the right heroes and strategies to win battles and become legends. With beautiful graphics, over 20 new superheroes, diverse environments, and exciting gameplay, Avangard offers a unique gaming experience. Players can upgrade their heroes, weapons, and skills using resources won from battles, and take on new challenges and missions.
Additionally, I also collaborated with the design and art teams to ensure that all in-game assets were integrated seamlessly into the game. I was responsible for optimizing the performance and stability of the game, as well as ensuring its compatibility with different platforms and devices. I also played an active role in fixing bugs and addressing any technical issues that arose during the development process.
Furthermore, I was involved in implementing new features and making improvements to the existing game mechanics. This required me to have a deep understanding of game design, as well as be able to think creatively to develop solutions that would enhance the player experience.
Overall, my role in the Avangard project was critical to its success and I was proud to be part of a team that was able to deliver a high-quality game that was well-received by players. The experience I gained from this project has helped me to further develop my skills as a Unity developer and I am eager to bring my expertise to new and exciting projects in the future.
As the Lead Game Engineer on this project, I was responsible for a wide range of tasks, all aimed at ensuring the success of the word game we were developing. This involved writing all the code from scratch and implementing key elements such as the user interface, gameplay mechanics, levels, server backends, analytics, and in-app purchases.
I also took on the role of Scrum Master, leading and directing the team to ensure that all tasks were completed efficiently and on schedule. I offered support to the artists by helping them export art assets for the Unity engine, and worked closely with the marketing team to run advertising campaigns and maximize game revenue.
To stay ahead of the curve and deliver the best possible product, I was committed to staying up to date with the latest technology developments and using the most efficient SDKs for the game. Through my hard work and dedication, I played a crucial role in ensuring the success of this project.
As a senior unity developer, My primary responsibility in hyper-casual projects is to turn a game idea into an actual game. Most of the time the GDD came from a client but there were multiple projects I was able to design, develop, and implement the game.
I will be responsible for creating the art and game design, coding, testing, and debugging the game, and ensuring that the game meets the desired quality standards. Additionally, I was expected to collaborate with publishers such as Voodoo, Ketchapp, Sunday, and others to ensure that the game was released on their platforms. I can also troubleshoot any issues that arise with the game and provide feedback to the publisher on how to improve the game.
I founded Mr Parsley as an educational and creative channel dedicated to sharing game‑development insights and Unity workflows.
Through detailed technical breakdowns, tutorials, and design discussions, I built a developer‑oriented community that encouraged artistic and meaningful creation in game design.
The initiative later evolved into Parsley Games, an independent studio focused on minimalist and emotionally resonant experiences for the 30+ audience.
At Parsley Games, I directed concept development, gameplay structure, and aesthetic design for the studio’s flagship title Codino — a rhythm‑puzzle game emphasizing reflection, flow, and purity of design.
I oversaw the entire production process, implemented core gameplay logic in Unity, and coordinated art, sound, and technical teams to maintain consistency between creative vision and execution.
The studio embraced a philosophy of clarity over complexity — producing games that balance depth, emotion, and simplicity.
Within the Mr Parsley community, I mentored aspiring developers, produced educational content on Unity optimization, game architecture, and publishing workflows, and created collaborative events and discussions that connected indie creators worldwide.
These efforts fostered an engaged network of developers and established Mr Parsley / Parsley Games as a dual platform — one for education and one for creation.
Together, they embodied my personal journey of combining teaching, artistry, and leadership to shape games that resonate beyond mechanics, exploring design as a language of emotion and thought.
At Incytel, I led the technical direction for three large online mobile games — Coup, HakemSho, and Lucky Ludo.
I architected scalable Unity client structures built for real‑time multiplayer interaction and cross‑platform performance.
I mentored Unity developers across teams, improved project organization, and coordinated technical delivery between gameplay, art, and backend departments.
A major part of my work involved developing and optimizing HakemSho, an online multiplayer card game featuring dynamic matchmaking and live tournaments.
I collaborated closely with backend engineers to integrate multiplayer systems, ensure synchronization accuracy, and maintain stability on variable network conditions.
Following launch, I supported post‑release improvements through continuous profiling, crash‑rate reduction, and live analytics, ultimately raising performance reliability and user engagement metrics.
These projects expanded my expertise in scalable architecture, inter‑team leadership, and real‑time systems design, resulting in faster shipping cycles and sustainable technical growth for the studio.
As a Senior Unity Developer and Technical Lead for the team, I played a crucial role in providing technical guidance to teams of developers working on hyper-casual games. I also collaborated with the marketing team to identify potential publishers and game ideas. In addition, I was hands-on in the implementation of hyper-casual games, utilizing my expertise in Unity to deliver high-quality games that were well-received by players. My experience as a leader and mentor to the development teams helped create a positive and productive work environment, contributing to the overall success of the company in the gaming industry.
As a freelancer, I played a key role in the successful publication of the game “Gem Wizard Tactics” on mobile platforms. Skilled in implementing hyper-casual projects, I consistently meet deadlines while ensuring the highest standards of quality. In addition to my development expertise, I have also served as a trusted advisor to teams, providing guidance on technology and solution selection.
As a Senior Unity Developer on the team, I designed and developed tools for artists and level designers to enhance level creation within Unity. I oversaw the preparation and publishing of a mobile game for Android and served as the Scrum Master, ensuring the timely completion of tasks and managing sprints. I was also involved in the launch of a Kickstarter campaign for one of our games.
As a Senior Unity Developer and Technical Lead for the team, I played a crucial role in providing technical guidance to teams of developers working on hyper-casual games. I also collaborated with the marketing team to identify potential publishers and game ideas. In addition, I was hands-on in the implementation of hyper-casual games, utilizing my expertise in Unity to deliver high-quality games that were well-received by players. My experience as a leader and mentor to the development teams helped create a positive and productive work environment, contributing to the overall success of the company in the gaming industry.
Co-Founded the game studio and gained hands-on experience in all aspects of game development. Designed, implemented and released successful games, including “Kalamatic” which won the People’s Choice Award, and “4 Wheelers” which received the award for Best Multiplayer Game in IMGA MENA. Mentored junior developers, trained and provided guidance to help them develop their skills in the game development industry.
